Our DUI lawyer client wishes to remain anonymous, but agreed to still let us share his results over the past 30 days. The client came to us in the beginning with a small Adwords campaign that was pulling about 4-8 leads per month. This was in June. By August we had a campaign built out and optimized and churning out leads steadily. To put into perspective what we’ve done, we’ve taken the client from 4-8 leads per month to (in the past 30 days) 55 leads! Massive improvement, also keep in mind that if the client closes just one lead into a client, the revenue from that deal is anywhere from $3,500-$10,000+
(Identifying Information Has Been Blurred For Client Protection)
Since we already do a lot of ppc management for lawyers our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. 2+2=4 guys, let’s not complicate things! Areas of focus for the client were: landing page creation/content, strong CTA’s (call to action), and a diverse group of small, broken down Adgroups/keywords focused around the clients specific services (unique to every client). Mix all that in with some location based targeting and keywords and we have a smooth running campaign.
Once the research phase was complete, we began to integrate the first round of changes to the clients unsuccessful Adwords campaign, Adgroups, Keywords, Geo-locations, Ad-extentions, Adschedule and Adcopy. The first months results were exciting for the client as you can imagine increasing your lead flow by 500+%.