Family Law client PPC Case Study

Anonymous Family Law

Our family lawyer client wishes to remain anonymous, but agreed to still let us share her results over the past 30 days (It’s currently December 6, 2016). The client came to us in the beginning of November 2016 looking to start using Google AdWords for the first time. They are a small family law practice who wanted to go after divorce, child support, child custody and general family law cases. The kicker was they wanted to generate these cases on a typically small budget for AdWords ($1500/month). Usually clients we deal with in the family law niche are spending anywhere form $2,500 – $5,000+/month in AdWords, so you see the challenge! But family law is a niche that we dominate in no matter where the client is located so we got to work immediately and launched the campaign November 14, 2016. As of today we have driven them 35 hot inbound leads both form subs and phone calls and it hasn’t even been 30 days yet. Proof below!

*(Monthly lead volume depends on monthly ad budget.
Bigger budgets get bigger results)*

Our Proven High Converting Family Law Landing Page To Drive Inbound Phone Calls And Form Submissions

(Identifying Information Has Been Blurred For Client Protection)

AdWords Campaign Data & Call Tracking Lead Data

Our Approach & Strategy

Since we already have a lot of family law clients our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. Areas of focus for the client were: to implement our proven campaign, implement our proven high converting landing page and to manage the campaign as we know how to. Family law is one niche where we can rinse and repeat to get as many family law cases as our client wants.

46% Conversion Rate

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