Injury Lawyer PPC Case Study

9 To 64 Leads Per Month In 30 Days – 700%+ Increase In Monthly Lead Volume

Anonymous Personal Injury Lawyer Client

Our injury lawyer client also wishes to remain anonymous, but agreed to still let us share their results over the past 30 days. The client came to us with an Adwords campaign that was being managed by a big PPC brand (we won’t say who) pulling about 9 leads per month. This was in July of 2015. By August we had a campaign built, optimized and pulling leads. Obviously in the personal injury space a hot lead to our client is worth a lot of money. Potentially millions of dollars. So you can see why 9 leads a month just was not cutting it for the client.

Our Proven High Converting Personal Injury Lawyer Landing Page To Drive Inbound Phone Calls And Form Submissions

(Identifying Information Has Been Blurred For Client Protection)

Last 30 Days

49 Phone Calls Driven From Adwords Alone. Another 15 Website Form Submissions.

Our Approach & Strategy

The main challenge our client was facing was having a campaign that was not built out completely and not having the proper negative keywords in place to funnel in only the high converting traffic. A lot like our DUI lawyer PPC clients, personal injury is also very expensive when it comes to cost per click. It can range from $11-$65. That may sound like a lot but for how valuable these leads are thats nothing. We dug in deep and did a lot of keyword research and competition research to build this clients campaign. We built out several high level Adgroups along with some quality ads running special offers and dressed with lots of clickbait. The initial first week results were nothing short of awesome.

20% Conversion Rate

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