Tad Buonamici has been in the limousine industry for 13+ years, and began his limousine business with just a single Lincoln town car limousine back in 2002. He now owns and operates Long Limo Pro out of Colorado, which showcases the finest fleet of limos and party buses in Northern Colorado. His business focuses on the retail sides providing rides for weddings, concerts, proms, nights on the town, etc.
*(Monthly lead volume depends on monthly ad budget.
Bigger budgets get bigger results)*
(Identifying Information Has Been Blurred For Client Protection)
The strategy used for Long Limo Pro is very similar to the strategy we use for all of our clients who have previously worked with another paid search company. The strategy consists of a few different areas of focus: landing page content, strong CTA’s (call to action), and a diverse group of small, broken down Adgroups/keywords focused around the clients specific services (unique to every client). Working very closely with the client, our team did major location based keyword research to pin point exactly what the search terms people in the clients area were searching for on a daily, weekly and monthly basis.
Once that research was complete, we began to initiate the very first round of changes to the clients campaign, Adgroups, keywords, geo-locations, ad-extentions, adschedule and adcopy. The first months results were overwhelming for the client as you have read above. Since writing this case study the client is projected to scale to well over 200+ leads per month by end of July (2015).